[Published on 10 April, 2002]
With local firms rebranding traditional fare, expect a range of tonic drinks,
blended with herbs and fruit juices
To keep Singapore's $10-billion food-export industry growing, local companies
are rebranding themselves and repackaging their traditional fare.
Local Chinese-medicine retailer Eu Yan Sang International, for example, is
setting out to change the image of its traditional products by bringing in a
new range of tonic drinks from the United States - blended with Chinese herbs
and fruit juices - to capture the taste buds of the young.
Step aside, bubble tea. The new-age herbal drinks will come in six flavours,
with names like 'virtual nirvana' to calm the spirit and 'yin from the cold'
to relieve toxicity.
After bubble tea, now comes blended tonic
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